Impact of branding on consumer perception
197 november, 2011 vol 3, no 7 future research: this research paper has only focus on impact of logo on the consumer perception of the company but in future researcher may also look into the aspect of logo design and color aspect of the logo and its impact on overall brand perception and brand image. And better understand how consumer-brand perception is formed and how brands could generate engagement with branding, social media impact on brand perception. A bad logo design can doom a brand the shape of a logo has a powerful impact on consumers with circular logos would result in perceptions of greater product . This perception of sameness points to why many marketers place more emphasis on consumer experiences than brand functionality when building a brand in the minds of consumers. 23 the impact of consumer product package quality on consumption satisfaction, brand perceptions, consumer investment and behavior abstract consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging.
• to determine the impact of branding on consumer perception • to findout the impact of branding on consumer behavior • to evaluate the benefits of brand equity through branding products. Brand perception is owned by consumers, not brands regardless of your message, whatever people are thinking and saying about your brand, that is your brand surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. The importance of brand perception brand perception branding focus groups market research measurement opinion social categories marketing search the blog .
Impact of product packaging on consumer perception and packing shape and size have an impact on a consumer’s purchasing decision positive image of brand a . “impact of celebrity endorsements on consumer brand consumer’s perception towards the effectiveness of such endorsements and its overall impact on consumer . Abstract abstract: this paper studies the impact of islamic marketing and branding on consumer perception in pakistan although traditionally islam enforces the idea of halal for all the products in accordance to teachings of the holy quran, scholars have time and again debated the connection of this traditional islamic branding to the modern branding and marketing theories.
In the end, it is concluded that the branding impacts the consumer behavior in relation to the different dependent and independent variables international journal of technology and research notifications. The role and impact of the packaging effect on consumer buying brand image has a significant impact on buying the image of a brand represents the perception . While solid marketing directly effects many perceptions, consumers now have the tools to alter/undo/change/enhance brand perceptions from their point of view touchpoints that make an impact . In the consumer‟s mind and is measured according to the different ways in which consumers remember a brand mix and customer perception on brand loyalty” . The study was based on the impact of these variables on the perception of consumers’ and indian retail store managers keywords branding, consumer perception, fast moving consumer goods .
How does branding influence consumer perception perception of the consumer impact of identity what constitutes to the identity of a brand well, it includes a lot of factors such as a . Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction considerable impact on consumer cognitive structures (alba and . The research will also be helpful in understanding the new market trends and cope up with the new challenges the study is important because branding influences the consumer perception and buying behavior.
Impact of branding on consumer perception
The effect of the foreign brand on consumer perception branding strategies marketers use to counteract competitive brands moderate the impact of brand name . Effect of brand equity on consumer perception of brand of their product to with their competitors but with branding companies are able to create confidence and . The impact of copycat branding on consumer choice strong evidence from the recognition data suggested that copycat branding can inﬂuence consumer choice the results demonstrated the impact of perceptually similar (copycat).
- Financial brands are far more vulnerable to consumers’ perceptions about how an institution conducts business versus a familiarity with its services brand equity and corporate reputation in financial services generally rank lower than average among consumers, despite improvements, especially in reputation, as the economy continues to recover.
- Perception of consumers about brand depends on its advertisement because advertisement is the first image of a brand and it is a leading armament in all marketing tools due to its positive or negative impact on consumers buying behavior.
- In addition to the studies that validated the impacts of global brand perceptions on attitude or purchase intention, this study confirmed the positive relation between consumer’s attitude and purchase intention in two culturally and economically different markets.
In our opinion, brand is a factor that has got an impact on consumer purchase preferences and therefore we decided to investigate the impact of brand on consumer behavior in connection with the age category of consumers. There is a lot of confusion around branding and exactly what it is it’s the perception that a consumer has when they hear or think of your company name . How does branding affect consumers purchasing decision on what branding is, how it impacts consumers, and how consumer-purchasing decisions are impacted through .